农历新年广告怎么打才有效？Affordable CNY Online Ads

逢年过节，家家户户都要置办年货、张灯结彩欢庆新一年的到来。农历新年前夕也正是生意和商家营销的旺季，大大小小的品牌都会乘着这段黄金时段投放广告，吸引目光提高品牌知名度以及销售营业额。

Chinese New Year 2022 is just around the corner and CNY’s the prime season for all the businesses to kickstart their marketing campaign.

One of the best 2021 CNY ad

Credit:SoImJenn

However, SMEs and small businesses usually face issues like time and budget constraints when executing their marketing campaign. Below are some of the ideas and inspiration for your upcoming CNY ads planning.

1.催泪温情视频 Warm and touching storyline

农历新年是合家欢的节日，必定少不了温情故事广告，在观众看故事的同时，也能让观众开始对品牌产生深刻的印象。这类新年广告都是以故事打动人心并且让观众产生共鸣。主题大多数包含感恩和珍惜与家人相聚的时光。挑战是在于花费时间写稿以及涉及多位拍摄演员。

Capturing the audience’s emotions with touching storyline will always work for CNY Ads especially during this pandemic. As CNY is a festive season for everyone to gather and create great memories. But the challenges of creating this content is on the time spent to plan for the script and also involvement of more than 1 actor/actress in the video.

2.新年习俗/贴士 Celebration tips and culture

新年习俗，免不了大扫除、做年饼、买年货等等，大家往往都会忙得手忙脚乱，脚不沾地。所以说，聪明的商家就要捉住顾客痛点，拍视频分享贴士或产品帮忙顾客解决问题。商家可以把过年Tips/Culture与自家商品结合，以影片/文章/图片等形式呈现给顾客。挑战是在与品牌/产品必须与新年或习俗有关，而且对文化也要有一定的认知。

Many preparations work to be done prior to official CNY day including decorating their houses, baking cookies, new year shopping and more. Therefore, it is important for relevant businesses to showcase your product or brand to ease the customer burden. But the challenges of creating this content is on the relevancy of businesses brand and also the knowledge of chinese culture/habits.

3.品牌销售 Corporate social responsibility

适逢过年，商家都会有‘收工酒’以及积极参与行善活动。商家可通过此机会展示公司理念以及幕后的公司文化。挑战是在与品牌与公关需密切配合以达到有效的回应，要不然就适得其反。

Trusted brand is a good brand. Businesses can initiate CSR activities with staff or with relevant association to celebrate CNY with the different community. Businesses/SMEs can then build up a good reputation through real actions and words of mouth. But the challenges of creating this content is to make sure actions are taken seriously and good deeds are being delivered on point.

Shop Hubby is your best CNY marketing partner

We are collaborating with more than 500+ local shop businesses in Malaysia. Our platform include Shop Hubby, Johor Shop Hubby, Penang Shop Hubby, Food Hubby, Design Hubby are able to help local businesses and brands of different categories and location to carry out sales and marketing campaign effectively as low as RM300 only!

以下附有报名链接，价格最低只从RM300起

https://forms.gle/T8D8Zu1wZLMZBsXn8