在疫情的冲击下，消费模式日新月异。大家都开始接受Online购物，Online卖货以及Online上课等等的模式。“机不离手的年代”已逐渐步入白热化，社交媒体和网上营销也是各行各业必学以及必做的方案。以下是Shop Hubby建议的“3好”营销策略！

SMEs have been positively and negatively impacted by the pandemic. Looking on the bright side, the pandemic has transformed the way of living as well as the spending behavior of the consumer. Online sales and marketing have been the key surviving tool for most businesses across various categories during and even after the pandemic.

1. “好”内容 “Good” Contents

【拥有好的内容就已经赢在起跑线】

你知道吗？好内容的定义是，只用 “3秒钟”的时间就能抓住大众的目光。比如；附带音乐和字母的短视频或是幽默搞笑的网红主播类型的广告/节目更能吸引顾客的目光以及拉近品牌与潜在客户之间的距离！

Consumers today are overloaded with so much information on social media. You have to grab their attention quickly. In fact, businesses/advertisements only have 3 seconds or lesser to capture the attention or interest of the potential customer. Good contents include short video clips with attractive music especially with visible size subtitles and also interactive/engaging script being presented by an influencer host. Important tips! Consistent weekly/daily update is equally important to attract potential/existing customer to stay connected with your businesses/brand.

2. “好”网红 “Good” Influencers

【需要网红/产品代言人吗？】

✨增加品牌信任度✨

✨快速增加品牌粉丝流量✨

✨长期与固定网红配合以及采用网上带货系统✨

选择对的网红包括“3大要素”；粉丝区域，粉丝岁数，和粉丝流量，这就是成功的秘诀！品牌/生意的发展方向需要与网上营销策略以及选择对的网红来维持对等价值，要不然的话效果不但没预期的好，还会对生意的品牌造成负面影响。

Why should we adopt influencer marketing for online businesses marketing?
✨Enhance customer’s confidence in the brand✨
✨Increase brand awareness and online traffic to your page✨
✨Implement online sales strategy together with influencer/ambassador✨

Criteria to select the right influencers included — demographic, location and interest of their followers. Business vision and expansion plan shall a line with marketing planning as well as influencer selection.

3. “好”平台“Good” Platform

【一切准备就绪，只差东风】

这里欠缺的‘东风’就是指适合的线上平台，现今最热门的社交平台包括Facebook, Instagram和YouTube。大多数的生意/品牌都在各大社交平台拥有自己的页面(Website Page)而Shop Hubby是个全新本地商店平台，让您拥有多一个平台以潜在客户进行营销与销售货品服务。最关键的是Shop Hubby已有超过500多家的本地商店转型和合作经验，通过我们的平台网站 (Shop Hubby, Johor Shop Hubby, Penang Shop Hubby, Food Hubby, Design Hubby) 进行营销以及网上扩展业务。

Last but not least, businesses should join good social/e-commerce platforms. The most popular social platforms include Facebook, Instagram and YouTube. Most of the businesses already have their own business page on this platform.

Shop Hubby is the latest online local shop that helps more than 500-plus local shop businesses in Malaysia. Our platform includes (Shop Hubby, Johor Shop Hubby, Penang Shop Hubby, Food Hubby, Design Hubby) able to help different businesses and brands carry out effective marketing strategies as well as e-commerce activities with a lower cost of RM300 only!

以下附有报名链接，价格最低只从RM300起

https://forms.gle/U1H8frYoNKzv4kFi6